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Lightening Intimate Gel

Our advanced brightening & colour correcting Intimate Gel works by combating exterior hyperpigmentation while penetrating deep into the skin tissue inhibiting the production of the chemical that causes hyperpigmentation. This practice is commonly referred to as anal bleaching, although it does not actually bleach the skin, only realign pigment to your true tone; as over time with age, hormonal changes, friction, and excess pigmentation production, our intimate areas can discolour. With regular use, old skin cells will shed and new skin cells with less melanin will form - it can take up to 2 weeks to start to see results. 

Read more in the Booty Blog: Anal Bleaching 101

Smoothing Booty Scrub
Clarifying Booty Cleanser
Collagen Booty Mask
Lightening Intimate Gel
Firming Booty Lotion
Customer Reviews
4.7 Based on 71 Reviews
5 ★
4 ★
3 ★
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Filter Reviews:
    03 Nov 2023
    Ami L.
    Australia Australia

    Love it!

    Second time purchasing and I’m excited to see results. Very gentle product and doesn’t irritate my skin. I think there is slow gradual progress but I will keep using until I see full results.

    23 Oct 2023
    Cella D.
    Australia Australia

    Love it

    Great results in less than a month! Bought it for my underarms but have started using it in other areas too. Would definitely purchase again.

    19 Oct 2023
    Natalie M.
    Australia Australia


    I’ve only been using this product for a month but I can already see a difference in my dark patches. Will definitely continue to use this gel

    12 Oct 2023
    Bianca M.
    Australia Australia

    Lightening intimate gell

    It’s awesome! Have only been using it for a week but seeing results

    12 Oct 2023
    Lana S.
    Australia Australia


    I don’t know what to rate this product because I don’t know if it’s a “it’s not you it’s me” situation. I have been using the gel along my bikini line and “intimate area” twice a day for over 2 weeks and haven’t seen any results. I’m still going to keep going with it. It just hasn’t worked for me…yet, there is still hope! X

    12 Oct 2023

    The Booty Co

    Hi! It’s great that you’ve been consistent. We advise to keep using at it can take 4-6 weeks for the lighter pigment to show through. Don’t forget to check out our blog for tips and how the gel works to achieve best results.

    12 Oct 2023
    Josephine C.
    Australia Australia


    Pleasant and kind to my skin I am pleased with the results so far and will continue to use the gel, no sticky residue, blends into my skin within seconds, I wish I had discovered this awesome product earlier!!! Thank you x

    11 Oct 2023
    Rica M.
    Australia Australia

    Looks promising

    Have used it for about a month now and even though no drastic results have shown, I can already see progress. Will keep on using it as it looks promising!

    10 Oct 2023
    Ami L.
    Australia Australia

    Excited to see the results.

    I feel like it is slowly and gradually working. I’m going to keep using it and I’m excited to see the outcome. It’s comfortable and It doesn’t irritate my skin. I have eczema and sensitive skin.

    04 Oct 2023
    Amanda H.
    Australia Australia

    Booty cream

    I have been using this cream for 3 weeks and although It hasn't bleached the pigmented area yet, my skin in this area is very soft and smooth

    02 Oct 2023
    Kelly J.
    Australia Australia

    Intimate Gel

    It has lightened my dark spots under my arms Im looking forward to using this more