This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Sign up for 10% off your first order

FREE AU/NZ shipping over $50 FREE worldwide shipping over $120 AUD

Sign up for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $100 away from free shipping.
No more products available for purchase

Products
Pair with
Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout
AS FEATURED IN VOGUECOSMOPOLITANELLEWOMEN'S HEALTHPOPSUGARMARIE CLAIREGLAMOUR AS FEATURED IN VOGUECOSMOPOLITANELLEWOMEN'S HEALTHPOPSUGARMARIE CLAIREGLAMOUR
THE BOOTY CO. · LIGHTENING SYSTEM

It's darker down there.
That's melanin.
This fixes it.

Melanin overproduction. Triggered by friction, heat, hormones, or genetics — not hygiene. This gel interrupts it at the source. No bleach. No medspa. No shame.

Works on: Dark bootyhole

A gentle, pH-balanced gel to lighten and brighten intimate areas. Formulated to fade hyperpigmentation, inhibit melanin production, and restore your natural tone — without bleach, hydroquinone, fragrance, or alcohol.

The bundle gives you 2 tubes — the complete 16-week course. One tube runs out right when your skin is finally changing. This is the honest amount it takes.

A pH-balanced gel that interrupts melanin production. 2 tubes = the complete 16-week course. No bleach, no hydroquinone.

★★★★★ 4.5· Verified customers
220+ reviews
150K+ sold worldwide
$116.82 $129.80
Get the Bundle →

or 4 × $29.20 with Afterpay & Zip · Apple Pay available at checkout

AfterpayZipApple PayShop PayVisaMastercard
No bleach Vegan & cruelty free pH balanced for intimate skin Sexologist-recommended Free DHL Express over $80 (3–5 days) 60-day guarantee*
The Booty Co Lightening Intimate Gel Bundle - 2 tubes
★★★★★

"After 4 kids I had basically given up. This is genuinely the only product that has ever worked for me."

B. · VERIFIED CUSTOMER · 4 WEEKS
🔥 47 bought today

Sound familiar?

Your bootyhole is darker than the rest of your skin

Super common, completely normal — and one of the most fixable concerns. Melanin builds up in the anal area from heat, friction, and hormonal changes over time. This gel is formulated specifically for it.

You've looked into anal bleaching but don't want harsh chemicals

Most "anal bleaching" products use hydroquinone or actual bleach. This doesn't. It uses four melanin inhibitors that work by interrupting melanin production — not stripping your skin.

It's darker around your bikini line or labia

Melanin overproduction from friction, hormones, or genetics. Not a hygiene issue — it's biology.

Your underarms have darkened from shaving

Repeated friction and irritation trigger melanin. The gel works on all areas prone to darkening — not just intimate skin.

Post-pregnancy darkening you can't shift

Hormonal changes during pregnancy are a leading cause of intimate darkening. It's extremely common and completely addressable.

You've tried other products and nothing worked

Most products use the wrong actives. This uses four clinically-studied melanin inhibitors — not bleach, not hydroquinone.

80,000+ women.
Real results.

Follow @thebootyco for daily results and tutorials

>

Before & After.
No filters. No edits.

Butt crack and anal area
BEFOREAFTER
Butt crack & anal areaConsistent use
Labia and bikini line
BEFOREAFTER
Labia & bikini line6 weeks
Underarm
BEFOREAFTER
Underarm4 weeks
Inner thigh
BEFOREAFTER
Inner thighConsistent use

Individual results vary. Consistent twice-daily use recommended.

What customers
actually say.

4.5
★★★★★
220+ verified reviews
★★★★★1 week

"After one week I finally saw a change! I've had very hyperpigmented underarms for years and couldn't fix it — until now."

Tai T. · Verified
★★★★★10 days

"A week and a half in, twice a day. I have noticed a huge difference. If you use it consistently, it will work."

Verified customer · Verified
★★★★★4 weeks

"After having 4 kids I noticed my intimate area had become darker. I had basically given up. This is genuinely the only product that has ever worked for me."

B. · Verified
★★★★★6 weeks

"Visible results in weeks! Overall I am very happy with the progress. I can't wait for a more visible outcome with continued use."

Mabelle C. · Verified
★★★★★8 weeks

"Consistency is key! I can noticeably tell a difference in underarms and intimate areas. Buying another pack for family to try!"

Verified customer · Verified
★★★★★3 weeks

"Worth every cent!! It definitely works! I used it around my intimate areas, underarms and thighs, and wow, this stuff works."

Marjorie N. · Verified

"The comment we see on every post:
'Just wash yourself.'"

It's wrong. And it's why most people are treating this with the wrong products for years.

Intimate skin darkening is caused by melanin overproduction — triggered by friction, heat, hormones, laser, or genetics. It has no correlation with hygiene. The people who struggle most are often the most hygiene-conscious. They're just using products designed for a completely different skin problem.

90%
of people experience intimate darkening at some point
220+
verified reviews from real customers
150K+
tubes sold worldwide

"The Lightening Intimate Gel is a safe, science-backed solution for intimate skin darkening — formulated without bleach or harsh chemicals, and gentle enough for the most sensitive skin."

Chantelle Otten

World-Renowned Sexual Health Expert · New York

The actives.
The science.

Vitamin C

VITAMIN C · BRIGHTENER

Vitamin C

Stabilised form that penetrates skin. Fades existing pigmentation and stops new melanin forming.

Kojic Acid

KOJIC ACID · MELANIN BLOCKER

Kojic Acid

Used in dermatology for 30+ years. Clinically proven to block the enzyme that triggers melanin.

Alpha Arbutin

ALPHA ARBUTIN · TYROSINASE INHIBITOR

Alpha Arbutin

Studies show up to 60% reduction in melanin synthesis. Gentler and safer than hydroquinone.

Licorice Root

LICORICE ROOT · ANTI-INFLAMMATORY

Licorice Root

Targets pigmentation from heat and friction — darkening from laser, clothing, daily movement.

No bleach · No hydroquinone · No alcohol · No fragrance · pH balanced for intimate skin

Your results,
stage by stage.

DAYS 3-7

Something's happening

Skin may feel smoother and softer. Surface areas like underarms often respond earliest.

"After one week I finally saw a change!" — Tai T.

WEEK 2

Skin looks different

Many customers notice their skin appears brighter and more even. Keep going — consistency is everything.

WEEK 3-4

Visibly more even

Skin tone appears more even. The "is it doing anything?" moment becomes "oh, it definitely is."

"A week and a half in — huge difference." — Verified buyer

WEEK 6-8

Visible difference

Skin appears noticeably more even in tone. You're into tube two — exactly where you need to be.

"Visible results in weeks!" — Mabelle C.

WEEK 12-16

Your natural tone

Skin may appear restored to its natural tone with consistent use. Pull up your Day 1 photo.

"Worth every cent!!" — Marjorie N.

Everything you
want to know.

Yes. pH balanced specifically for intimate skin, fragrance-free, alcohol-free, zero bleach or hydroquinone. Recommended by sexual health experts and formulated by cosmetic scientists.
Everyone's skin is different. Many customers notice their skin looks and feels different within the first couple of weeks. The bundle gives you the full course — which is why we recommend it over a single tube.
Yes — underarms, inner thighs, bikini line, anal area, intimate skin, and more. Many customers use it on 3–4 areas simultaneously.
Melanin overproduction triggered by heat, friction, hormonal shifts, laser, pregnancy, shaving, and genetics. Not a hygiene issue — it happens to the vast majority of people.
Zero bleach. It works by interrupting melanin production using four clinically-studied ingredients: Alpha Arbutin, Kojic Acid, Vitamin C, and Licorice Root Extract.
Free DHL Express shipping to the US on orders over $80 — delivered in 3–5 business days. Standard shipping also available at checkout. Prices shown in your local currency.
All ingredients are considered safe during pregnancy and breastfeeding. However, we recommend checking with your doctor as each pregnancy is different.
READY TO START?

The Lightening Bundle.
The full 16-week course.

Two tubes. The full course. No bleach. No BS.

$116.82 $129.80
60-day money-back guarantee* No bleach Free DHL Express over $80
Get the Bundle →

Free DHL Express over $80 · Afterpay · Apple Pay

*60-day money-back guarantee. Terms and conditions apply.

Bundle
Lightening Intimate Gel Bundle
$116.82 · 16-week course · 60-day guarantee*
Get the Bundle →
%}